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JENNA BERTKE
GRAPHIC DESIGN & ILLUSTRATION
KROGER PRODUCE PALS
A branding, signage, and wayfinding series for college. I chose Kroger's produce aisle to design wayfinding for, researched and established my audience and projects goals, sketched wayfinding and signage ideas, matched my kid-friendly "Produce Pals" branding with Kroger's for a more seamless design integration, created my wayfinding and signage assets in Illustrator, and edited them into photos of the site with Photoshop.
PROCESS WORK
Process began with brainstorming which location I wanted to create wayfinding signage for. I settled on Kroger's produce section and decided to use their relatively new branding as inspiration for the signage designs. A problem statement was created to establish the goals of my designs and I began working on sketches of signage and installations.
Continued ideation of produce-based characters to appeal to my target audience of younger children. More signage was created to place throughout my selected location. A series of character were created and installations were design and placed in mockup photos for the final product.
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